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So the real answer depends on whether youre counting brand families or individual product variations

An RJR spokesperson explained that the characters portrayed in Red Kamel ads were presented as interesting, independent people, indicating that the type of person who smoked Kamels in the early 1900s would still smoke them today. The Red Kamel campaign offered RJR a new youth marketing technique to replace the Old Joe Camel campaign which had just been voluntarily withdrawn

'More Doctors smoke Camels than any other cigarette!' Advertisement for Camel cigarettes from an American magazine, 1946

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Beyond aesthetics, cartons contribute to brand recognition and consumer loyalty