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Founded in 2008, Avaans Media brings a digitally forward and purpose-driven perspective to public relations

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From tobacco sourcing to final packaging, every stage is carefully managed to ensure consistency, freshness, and the unmistakable Marlboro character that smokers recognize instantly

The creative for the outdoor and proximity campaign featured a series of posters designed to look like hand rolling tobacco pouches, but with the brand name replaced with an attention grabbing word such as Stroke, Infertility or Amputation which highlighted the real health risks that roll-up smokers were taking

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