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Tobacco Contr 15:4549 OConnor RJ, Rees VW, Norton KJ, Cummings KM, Connolly GN, Alpert HR et al (2010) Does switching to reduced ignition propensity cigarettes alter smoking behaviour or exposure tobacco smoke constituents
Moreover, the segment's growth is fueled by aggressive marketing strategies employed by tobacco companies, which highlight the customizable nature and unique selling points of single capsule menthol cigarettes through targeted advertising campaigns and product promotions
The findings, just published in the journal Frontiers in Oncology, underscore the role of flavor and device type in the biological effects of vaping and could have regulatory implications as the Food and Drug Administration (FDA) moves to approve marketing of flavored vapes