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Here is an example of warnings for e-cigarettes containing nicotine: WARNING: This product contains nicotine

According to Yach, regulating electronic cigarettes as pharmaceutical products would hinder further development of these products, which is essential for electronic cigarettes to become a full replacement for cigarettes

Many see them as symbols of a different era

French tobacco companies are not amused by this prospect: the producer of Gauloises, Imperial Tobacco daughter Seita, announced they will sue

The shift was driven by consumer preference for a longer smoke and by marketing positioning that associated length with quality