Schoenbachler and Whittler [25] suggested that fear appeals with physical threat are effective only for a short term period in the beginning, and during the time the efficacy of those ads will diminish
"Cigarettes are still easily available in many places, and although there are restrictions on where people can smoke, there are still many opportunities for people to smoke in public
Imagine running out of a bank after a successful robbery, only do stop dead in your tracks because you noticed someone in the town square, advertising their super rare card, exactly the one youre missing
Thus, VLNC use is preferable to e-cigarette use among would-be quitters, considering the significantly reduced exposure risk
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