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First was the increased national attention on the dangers of lung cancer

Linking the person's smoking to their mental health problems and personal values can help to break down the barriers to discussion (Miller Reference Miller and Rollnick2013)

The whole thing was coloured by a playful retrospective look at what it meant to be young in the early Noughties, with models wearing iPod nanos clipped onto their ears, wired headphones dangling onto their chests

However, this is a dangerous route to take

The health effects of tobacco smoke have been extensively studied and after decades of research it has been classified as a Group 1 carcinogen 13