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Under RA 101643, graphic health warnings (GHWs) shall now cover 50% of the principal display areas (50% front, 50% back) of cigarette packages, and shall be located at the lower portions of the panels
That matters because cardiovascular disease remains closely tied to smoking
Less flexibility in size and pack density
Tobacco companies also have increasingly relied on their packaging and displays at retailers to build brand loyalty and grab consumers because it is one of the few advertising levers left to them after the government curbed their presence in magazines, billboards and TV.
The broader estimates account for "counterfeits, illicit whites, and packs with no stamp, some packs from nonadjacent states
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