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While PMI has introduced IQOS, a heated tobacco product, and other smoke-free alternatives, the question remains: can these products, and the brands associated with them, be redefined in the publics perception as health-conscious choices

Director general Giles Roca added: The Tobacco Products Directive makes sweeping changes that will affect pack sizes, labelling, ingredients and brand choice of an already highly-regulated and legal product

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On the flip, in rural places, youll probably find fewer big chains along with more mom-and-pop shops run by families