The key here is the inelastic nature of demand in the premium and mid-segment categories, which gives companies pricing power without materially impacting volumes
Max VG liquids are typically 80% VG or higher and are designed for large clouds and very smooth hits in high-powered devices
According to a study by Humeniuk et al
This includes banning celebrity endorsements of surrogate products like pan masala when linked to tobacco, imposing penalties for violations, and mandating clear disclosures about the association between such products and tobacco
Pujades-Rodriguez M, George J, Shah AD, Rapsomaniki E, Denaxas S, West R, Smeeth L, Timmis A, Hemingway H