### Classic and Fashionable
Instagram contributes 40% to the overall score and is based on several factors: 35% of the score comes from the number of followers, 20% from the number of posts, 30% from the average number of likes calculated as an average of the 10 most recent posts, and 15% from the average number of comments, also calculated from the 10 most recent posts
The MRTP pathway requires manufacturers to provide substantial scientific evidence demonstrating that a product will significantly reduce harm and risk of tobacco-related disease to individual users and that authorizing modified risk claims will benefit the health of the population as a whole, considering both current tobacco users and the potential impact on non-users, particularly youth
Different nicotine alternatives work differently depending on: tobacco dependency level daily routine flavour preference nicotine tolerance lifestyle habits For Light Tobacco Users Low-strength nicotine chewing gum often works well for people who consume tobacco occasionally or smoke lightly
Selling them is illegal, though legal risk for individual consumers who purchase them is generally lower than for retailers and distributors
