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Raymond Loewy's re-branding of the Lucky Strike packet from bland green to the white-black-red version we know today was "one of the great transformations", says design critic Stephen Bayley
Talih S, Balhas Z, Eissenberg T, Salman R, Karaoghlanian N, El Hellani A et al
But for many, cigarettes were also part of the drill
Launching next month as the European Union Tobacco Productive Directive comes into force, the redesign - available in 10-pack and 18-pack King Size and Super King 18s - will include the new Taste Plus Filter that aims to create a firmer in-hand feel and improve filtration
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