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Measuring such intangible assets is complexthe most common metrics on which brand performance and thus brand equity can be judged include market penetration, frequency of purchase, repeat purchase, customer loyalty and the ability of a brand to command a price premium versus other brands in its sector
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And as grocery stores watch branded items by companies such as Beyond Meat, Follow Your Heart, and Eat Just fly off shelves, they are increasingly launching their own brand items to capitalize on the growth