In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children
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Some of the health risks associated with the practice of smoking are chronic obstructive lung diseases, asthma, cardiovascular diseases, and lung cancer [8,9]
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There is another, less widely known, effect of smoking on health too the effect of smoking on sleep