Olivier B
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A., Muetzelfeldt, M., Fielding, A
By the time Philip Morris International of Marlboro and Virginia Slims fame acquired Zyn maker Swedish Match for $16 billion in 2022, the public had appeared to have soured on the last zeitgeisty tobacco alternative category, the vape, over concerns about marketing to underage users, unanswered questions about long-term effects, and the occasional explosion
Today, even some of those who led the public-health response during those years admit that COVID-vaccine mandates may have been counterproductive, that social distancing lasted too long, and that masking may not have done much to limit transmissionthough it is also true that we cannot know now how much higher the death rate would have been without those measures in place