And the reason for this is that BAT is historically strongest in Europe in the value for money and the low segments of combustibles, which make the size of the prize for BAT particularly high to convert combustibles consumers to smokeless offers. Looking at the entire world, in three years BAT has turned the new category business from unprofitable to break-even: And now, as Soraya Benchikh, CFO, points out, the new categories business is profitable: And by H1 2024, new category contribution had already reached 8%, as we announced in our first half results. Unsurprisingly, she can say: The transformation is working. Because: New Categories are more than offsetting the decline in combustibles and they are further driving superior profit growth
There is a hilarious and wholly fictional scene of his defection to the Soviets: the Yuri Gagarin-like contours of Tatums face have been shot to look like a socialist realist poster
Enlisted Officer Perform important day-to-day operations and ensure the success of your units mission
There has to be a balance, he says
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