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In 1969 alone, Lorillard increased its Negro market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market

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More than 70 percent of black smokers prefer menthol, as shown in the infographics (above and below) by the African American Tobacco Control Leadership Council

While DaySavers wood filter tips are all made with American Birch, wood filters also come in a variety of other wood types such as bamboo, cedar, or oak, allowing smokers to choose based on both functionality and visual preference

If you're not finishing a pack in a week, store unopened cigarettes in a sealed bag in a cool, dark place