Reynolds Tobacco Company Date 1962 Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University
Although it is not known why mentholated cigarettes were preferred by African Americans, most cigarette ads aimed at this market have been for menthol brands, most notably Brown & Williamsons KOOL, RJ Reynolds Salem, and Lorillards Newport
While the most common box measures 8.2 cm x 5.5 cm x 2.2 cm for a 20-cigarette pack, variations cater to different consumer preferences and regional regulations
Tobacco companies also poured money into, and built relationships with, Black institutions
There is enough tobacco in the US to supply almost all brands with good to medium quality raw material