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It was the UK Government, not Cancer Research UK, that was forced to spend money fighting the legal case

It might be you are still feeling that you are quitting on something when you quit smoking

Participants will be contacted by telephone at week 9 for brief behavioral support and to complete weekly assessments (self-reported smoking status, adverse events, and concomitant medication)

PMI makes some large claims, including that 72% of IQOS users in Japan completely switched from cigarettes to IQOS and 13.2 million adult smokers have switched to IQOS HTPs and stopped smoking (Tobacco Tactics, 2021

These disturbing developments have helped convince the association that e-cigarettes need to be strongly regulated, thoroughly researched and closely monitored