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Wide retail price gap creates challenges Based on our internal market research, the majority of domestic cigarette brands retail between KRH1,000-2,000 (US$0.25-0.50) per standard pack and account for nearly 50% of total cigarette consumption in Cambodia, said Manalili
Market Dynamics 11.1
By carefully selecting low-odor alternatives and following best practices for smoke management, it is possible to enjoy smoking while minimizing the social and environmental impact of smoke odor
Professor Gerard Hastings, Cancer Research UK's social marketing expert at the University of Stirling and one of the study authors, said: "Our research confirms previous studies that both the pack and the product are powerful marketing tools in the hands of the tobacco industry which it is using to recruit a new generation of smokers
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